BRAND BOOTCAMP
To get funding, be fundable & findable.
Do you feel unseen, unheard, and underfunded?
It’s your brand — not fundraising alone — that attracts the money. So stop chasing donations. And build your brand first, funding second.
Brand Bootcamp is a self-paced, online video course for nonprofit leaders. In just 15 minutes a day, you’ll learn how to become fundable and findable for donors.
Our consulting engagements cost tens of thousands. But you can access the exact same Mighty Ally framework and curriculum for just $399 USD.
What people say.
“We have gained so much more clarity now on our core focus. It is unbelievable!”
KRISTINA WALLENGREN, THINK INTERNATIONAL
“Can’t recommend this enough ✨🙌🏽”
PRIYANKA HANDA RAM, LEARN TO PLAY
“Brand Bootcamp is a must-do for any NGO leader.”
NELLY RWENJI-NGARI, AFRICAN SOCIETY FOR LABORATORY MEDICINE
“I am already seeing holes in my strategy and implementing changes as each day unfolds. Bootcamp is a treasure trove.”
STEPHEN A. KUBE, CHANNELING INTELLECTUAL POTENTIAL
“I have never had such an ‘ah-ha’ moment as I have had ✨ multiple times ✨ throughout this course.”
MICHAELA HIGGINS SØRENSEN, THINK INTERNATIONAL
“LOVING Brand Bootcamp! We already had much of this in place, but the lessons and blueprints are bringing it all together in a concise, clear and logical way.”
MARK DOMBKINS, FOREVER PROJECTS
“A must-have for any leader.”
GILLIAN NABBOWA, PENDOCARE
“Invaluable, actionable guidance, leading to tangible improvements. Within a short span, these adjustments yielded a nearly 50% increase in website traffic."
OJOK OKELLO, OKERE CITY
“A MASSIVE shout out to Mighty Ally’s online course. It has been transformational. Every lesson has been a gem!”
VICKI BEACH MBE, FRIENDS OF ST. MICHAELS SCHOOL
“I’d highly recommend this to anyone looking for best practices and frameworks to build a stronger brand. The result will be strategic clarity and a clear message.”
STEVE WANTA, JUST COMMUNITY
"Absolutely eye-opening. The way you described the brand-building process just makes sense. I can finally see the whole picture."
MAHMOUD KHATIB, MASARAT INITIATIVE
⭐️⭐️⭐️⭐️⭐️
KENNEDY ODOYO, FRUITY SCHOOLS AFRICA
“This bootcamp is just what we need. It's clear to us that our brand position will be a catalyst for greater reach, more impact, and longevity."
ZOHEB SHARIFF, MOSAIC 1898What you get.
- 40 videos in a linear, streamlined path (go at your own pace!)
- A customizable, one-page Google Slides template for your theory of change, positioning strategy, marketing communications & strategic plan
- Your own certificate of completion to be used for professional development credit
- A combination of Global North + Global South guides with an international funding perspective
- BONUS: four case studies from real-world consulting clients, presented by Founding Partner Kathleen Souder
- Instant, lifetime access including future Brand Bootcamp updates
What it looks like.
What you’ll learn.
How to be fundable: show donors why you exist, what you do, where you’re going, who will do it, and how to get there.
How to be findable: occupy a distinct space in the minds of your ideal funders, plus routinely communicate your brand promises.
- Theory of change — 6 lessons
- Positioning strategy — 6 lessons
- Marketing communications — 6 lessons
- Messaging & storytelling — 4 lessons
- Visual identity — 2 lessons
- Pitch deck — 2 lessons
- Website strategy — 2 lessons
- Corporate/CSR partnerships — 2 lessons
- Strategic plan — 6 lessons
- BONUS — 4 case studies
Your guides.
Kevin L. Brown
FOUNDING PARTNER & CEO
Kevin is a master at building brands. His roots are in the ad agency world — helping his first four companies scale towards acquisition. He’s guided orgs ranging from fintech start-ups to Apple, and LIVESTRONG to Impact Hub. Kevin is an Acumen Fellow and advisor for Roddenberry Foundation.
Eve Wanjiru
FOUNDING PARTNER
Eve has significant brand-building experience in Africa, having worked for market research agency Ipsos, tech start-up Jumia, and a boutique ad agency in Uganda. She has engaged big brands from Unilever to Stanbic Bank, and guided dozens of early-stage orgs through an East African accelerator.
What else?
Who is the course for?
In reality, anyone who wants to learn about brand building for nonprofits. But we designed this course especially for early-stage nonprofit leaders and their teams. Plus growth-stage nonprofit fundraising and comms departments.
Do I have to complete it in 40 days?
Absolutely not. We structured it to give you one, simple, timed path to follow. But life happens. There are 40 days of content. Work at your own pace. It doesn’t have to be completed in a single pass. Although most modules are linear — so don’t skip unless you’ve done the work!
How much time do I need?
It’s called Bootcamp for a reason. Building a brand takes focus and discipline — especially when doing it on your own. Plan for an average of 15 minutes per day to watch the video content.
Will I see funding results?
No online course can make a guarantee. But if you follow the entire curriculum and put in the work on your brand, we’re convinced this Bootcamp investment will pay for itself 10–100x in fundraising results. If not more.
Where’s the proof?
We’ve proven our Four A’s framework for seven years across 230 clients in 50 countries via our consulting and training practices. For a few stories of results, check out the Impact page on our website.
Why is brand important?
Evidence is abundant about the power of brand. Yes, in the social sector too. In fact, the data in Breakthrough Nonprofit Branding reveals that a strong brand can be a nonprofit’s most valuable asset. And in most cases, brand accounts for more than 50 percent of a nonprofit organization’s market value. You can read much more on our blog.
How is this course different?
There’s an abundance of e-learning content available to nonprofit leaders. We spent weeks finding and studying them all. So why did we build this Bootcamp? Because we couldn’t find one that was 100%. This course is the only in the world (that we know of!) which is purely brand-focused; combines consultancy experience and templates; follows one simple path; brings both Global North + South perspectives; has a completion certificate; and is affordable.
Can I take the Bootcamp and still become a client?
Of course! We hope this Bootcamp gives you all the tools and confidence to build your brand on your own. But if you want to engage Mighty Ally further after this course, great. You’ll be ahead of the game in understanding our framework.
Can I complete the Bootcamp using only my mobile phone?
Yep! You can certainly access the content on a mobile browser. Or, after you make your purchase, just download the official Kajabi mobile app from Google Play or the App store for a native, mobile experience.
How can I pay?
You have a number of payment options: Visa and Mastercard credit card, Google Pay, PayPal, and if you have it set up — Apple Pay. Are you a funder or group interested in a bulk deal? Email hello@mightyally.org and we can discuss a discount.
Does everyone on my team need to buy it?
If you purchase one Bootcamp and the entire team takes the course together using one computer — awesome. But if you intend to share login credentials with multiple members of your team to use independently — that was not our intention. So consider purchasing separately for each user, please and thanks.
Do you have a refund policy?
There are unfortunately no refunds. But if you buy the course and aren’t satisfied, we’d love your feedback on how we can make it better in the future. So email us at hello@mightyally.org with your thoughts.
Why is it so affordable?
We wanted any changemaker, anywhere, to be able to access brand guidance. And we know most early-stage nonprofits don’t have the resources to hire our consulting practice — where engagements cost tens of thousands.
What are you waiting for?
If funding has stalled — if you’re stuck at a few hundred thousand or a few million in size — stop the fundraising rat race. Gather your leadership team. And don’t leave the room until you figure out how to be fundable and be findable — before anything else.
Brand first, funding second.