EXPERTISE

Building brands that drive income & impact.

Every nonprofit and social enterprise wants to generate more income. And better marketing communications is often the solution.

But most brands struggle holistically with knowing who they are, where they fit in the market, and how to turn strategy into action.

Our Four A’s framework takes clients two steps back before getting into marcom. Then one step after to create structures that support their aims.

AMBITION

Theory of change

We define the need, the work, and the desired results of your model – a document that fuels fundraising, M&E, and staffing.

Problem, people & reason
Mission & vision
Big idea & interventions
Inputs, outputs & outcomes
Pathways to impact

APPROACH

Positioning strategy

We determine landscape opportunities, internal realities, and your market differentiation – so you break through the noise.

Competitor & SWOT analysis
Unique differentiators
Priority audiences
Value propositions
Brand personality

AMPLIFY

Marketing communications

We amplify your story with the right people in the right places at the right time – converting audiences into funders and customers.

Messaging & storytelling
Visual identity
Website strategy
Sales & fundraising channels
Corporate partnerships & CSR

ALIGN

Strategic planning

We align your team, priorities, and rhythms around the brand – a powerful comms tool that turns strategy into action.

Core values & winning moves
Right people, right seats
Annual goals & quarterly rocks
Internal comms & processes
KPIs

An inside-out brand: the Four A’s framework.

A way to simplify and demystify the concept of brand. A set of interconnected disciplines and actionable tools to build a strong one.

Mighty Ally Four A's framework
Female Kenyan birth attendant listening to the heartbeat of an unborn child using a metal fetoscope.
We make and measure our impact in two ways. The income we help clients generate, and the greater social change they create.
We make and measure our impact in two ways. The income we help clients generate, and the greater social change they create.
“Mighty Ally leans hard into their understanding of the sector to make recommendations we can trust. Our organization, impact, and confidence in communication are all the better for it.”

SHARATH JEEVAN, STiR EDUCATION