EXPERTISE

Building brands that maximize funding.

Every nonprofit and foundation needs tight messaging, strong storytelling, sharp visuals, and cohesive comms to maximize funding and advance social justice.

But for organizations working at the early and growth stage, bold brands are built from the inside out. Before you can amplify your brand externally, you must first define your core ambition. Determine how to approach the world. And align your team internally around the brand.

We guide both doers and donors through this process using our Four A’s framework. Brand first, funding second.

AMBITION

Theory of change

We define the need, work, and results of your impact ambition — a document that fuels funding, M&E, staffing, and partnerships.

Problem, people & reason
Big idea & interventions
Outputs & outcomes
Pathways to impact
Mission & vision

APPROACH

Positioning strategy

We determine landscape opportunities, internal realities, and your market approach — so you break through the noise.

Competitor & SWOT analysis
Unique differentiators
Value propositions
Priority audiences
Brand personality

AMPLIFY

Marketing communications

We amplify your story with the right people in the right places at the right time — converting audiences into supporters.

Messaging & storytelling
CSR partnerships
Website strategy
Visual identity
Pitch deck

ALIGN

Strategic planning

We align your team, priorities, and rhythms around the brand — a powerful comms tool that turns strategy into action.

3-year, annual & quarterly goals
Core values & winning moves
Internal comms & processes
Key performance indicators
Right people, right seats

An inside-out brand: the Four A’s framework.

A way to simplify and demystify the concept of brand. A set of interconnected disciplines and actionable tools to build a strong one. And for both sides of the grant: a proven framework to maximize funding.

Mighty Ally Four A's framework
Female Kenyan birth attendant listening to the heartbeat of an unborn child using a metal fetoscope.

BRAND FIRST, FUNDING SECOND

Nonprofit leaders have countless necessary priorities. But funding isn’t #1. And on the donor side, a foundation’s most valuable asset is not money.

BRAND FIRST, FUNDING SECOND

Nonprofit leaders have countless necessary priorities. But funding isn’t #1. And on the donor side, a foundation’s most valuable asset is not money.

“The Mighty Ally team were such powerful partners for us during a time of great transition. They were nimble, trustworthy, and understood the complexities of the work we were aiming for.”

ROBIN BRUCE, DOVETAIL IMPACT FOUNDATION