EXPERTISE
Building brands that maximize funding.
Every nonprofit and foundation needs tight messaging, strong storytelling, sharp visuals, and cohesive comms to maximize funding and advance social justice.
But for organizations working at the early and growth stage, bold brands are built from the inside out. Before you can amplify your brand externally, you must first define your core ambition. Determine how to approach the world. And align your team internally around the brand.
We guide both doers and donors through this process using our Four A’s framework. Brand first, funding second.
Theory of change
We define the need, work, and results of your impact ambition — a document that fuels funding, M&E, staffing, and partnerships.Problem, people & reason
Mission & vision
Big idea & interventions
Inputs, outputs & outcomes
Pathways to impact
Positioning strategy
We determine landscape opportunities, internal realities, and your market approach — so you break through the noise.Competitor & SWOT analysis
Unique differentiators
Priority audiences
Value propositions
Brand personality
Marketing communications
We amplify your story with the right people in the right places at the right time — converting audiences into supporters.Messaging & storytelling
Visual identity
Website strategy
Marcom channels
Corporate partnerships & CSR
Strategic planning
We align your team, priorities, and rhythms around the brand — a powerful comms tool that turns strategy into action.Core values & winning moves
Right people, right seats
3-year, annual & quarterly goals
Internal comms & processes
Key performance indicators
An inside-out brand: the Four A’s framework.
A way to simplify and demystify the concept of brand. A set of interconnected disciplines and actionable tools to build a strong one. And for both sides of the grant: a proven framework to maximize funding.
BRAND FIRST, FUNDING SECOND
Theory of change precedes M&E. Positioning strategy precedes innovation. Marketing communications precedes advocacy. And strategic planning precedes operations.
BRAND FIRST, FUNDING SECOND
Theory of change precedes M&E. Positioning strategy precedes innovation. Marketing communications precedes advocacy. And strategic planning precedes operations.
“The Mighty Ally team were such powerful partners for us during a time of great transition. They were nimble, trustworthy, and understood the complexities of the work we were aiming for.”
ROBIN BRUCE, DOVETAIL IMPACT FOUNDATION