EXPERTISE

Building brands that drive income & impact.

Every nonprofit and social enterprise wants to generate more income. And better marketing communications is often the solution.

But most brands struggle holistically with knowing who they are, where they fit in the market, and how to turn strategy into action.

Using our Four A’s framework, we take clients two steps back before getting into marcom. Then, one step after to create structures that support their organizational aims.

AMBITION

Theory of change

We document the need, the work, and the desired results of your ambition – a tool that fuels fundraising, M&E, and staffing.

Problem, people & reason
Mission & vision
Big idea & interventions
Inputs, outputs & outcomes
Pathways to impact

APPROACH

Positioning strategy

We analyze internal and external realities, then lock down your approach – so you cut through the noise and differentiate.

Competitor & SWOT analysis
Unique differentiators
Priority audiences
Value propositions
Brand personality

AMPLIFICATION

Marketing communications

We craft actionable strategies to amplify your story in a clear way, in the right places – turning audiences into funders and customers.

Messaging & storytelling
Visual identity
Website strategy
Sales & fundraising channels
Corporate partnerships

ALIGNMENT

Strategic planning

We align leadership, people, and internal structures around your brand – transforming vision into action.

Core values & winning moves
Right people, right seats
Annual & quarterly priorities
Internal comms & processes
Organizational KPIs

The anatomy of a brand.

A brand is the heart and soul of an organization. The brain and DNA. The rich internal life and outward appearance. It’s the sum of many interconnected parts – pulled together by our Four A’s framework.

Mighty Ally Four A's Framework
Mighty Ally client Peek Vision, founder Andrew Bastawrous screening to assess the eye health of an African woman in h in her rural home
We make and measure our impact in two ways. The income we help clients generate, and the greater social change they create.
We make and measure our impact in two ways. The income we help clients generate, and the greater social change they create.
“Mighty Ally leans hard into their understanding of the sector to make recommendations we can trust. Our organization, impact, and confidence in communication are all the better for it.”

SHARATH JEEVAN, STiR EDUCATION