EXPERTISE
Guiding fundable & findable brands.
Every nonprofit needs tight messaging, strong storytelling, sharp visuals, and cohesive communications to attract and retain donors.
But bold brands are built from the inside out. Before you can be findable externally, you must be fundable internally. That’s why your theory of change and strategic plan must come before your positioning strategy and marketing communications.
We guide early- and growth-stage nonprofits through this process using our Fundable/Findable Framework.
Theory of change
Fuel your fundraising, messaging, measurement, and partnerships with this brand document.Problem, people & reason
Big idea & interventions
Outputs & outcomes
Pathways to impact
Mission & vision
Strategic plan
Turn your theory into traction and provide proof to funders with this communications tool.3-year, annual & quarterly goals
Core values & winning moves
Internal comms & processes
Key performance indicators
Right people, right seats
Positioning strategy
Distinguish your brand and break through the noise in the minds of donors with this blueprint.Competitor & SWOT analysis
Unique differentiators
Value propositions
Priority audiences
Brand personality
Marketing communications
Amplify your story and mobilize funder audiences with these promotional practices.Messaging & storytelling
CSR partnerships
Website strategy
Visual identity
Pitch deck
The Fundable / Findable Framework.
A way to simplify and demystify the concept of brand. A set of interconnected disciplines and actionable tools to build a strong one — from the inside out. And for both sides of the grant: a proven framework to maximize funding.
BRAND FIRST, FUNDING SECOND
Nonprofit leaders have countless necessary priorities. But funding isn’t #1. And on the donor side, a foundation’s most valuable asset is not money.
BRAND FIRST, FUNDING SECOND
Nonprofit leaders have countless necessary priorities. But funding isn’t #1. And on the donor side, a foundation’s most valuable asset is not money.
“The Mighty Ally team were such powerful partners for us during a time of great transition. They were nimble, trustworthy, and understood the complexities of the work we were aiming for.”
ROBIN BRUCE, DOVETAIL IMPACT FOUNDATION