Perspectives from a doer & donor catalyst.
Dig into our blog for free, practical advice to build your nonprofit or foundation brand — from the inside out.
We glean these insights through real-world engagements. Write our content with communications leaders and first-time CEOs in mind. And as a field builder, share our expertise widely to guide organizations on both sides of the grant.
Our new theory of change course on Acumen Academy.
Theory of Change for Brand Communications is an on-demand workshop based on our proprietary process. Led by Co-founder Evan Wanjiru. Developed for 1.2 million leaders in 193 countries. And free for you. Learn how to build a social venture brand from the inside out.
The power of problems.
When asked what you do, don’t actually start your pitch with what you do. Because a problem statement from your theory of change is the first, most powerful step in comms. People must understand the issue before caring about your mission. So hit them with the problem you solve, first.
Pitch deck: it’s not as difficult as you think.
Nonprofits and social enterprises must get better at pitching… if they want to get better at fundraising… so they can get better at creating impact. The Mighty Ally pitch deck format is based on story arc best practices and our years of brand-building experience. Five sections, that’s it.
“Mighty Ally goes where no one else is willing, in support of partners and challenging ideas. They’re unicorns in their ability to perfectly blend facilitating, coaching, and direct implementing.”
MOLLY BURKE, CYCLE CONNECT