Field building: fixing fundraising from the ground up.
Course. Book. Keynotes. Content. Choose how to access our framework.
KEVIN L. BROWN
We’ve guided bold brands in every corner of the world. Eight years. 340 partners. 51 countries. But we won’t stop until it’s thousands more.
We want to scale our expertise. Democratize these brand and funding resources. Make our Fundable/Findable Framework accessible to any nonprofit leader, anywhere.
So they can fix their fundraising.
That’s why field building (zero-to-many) is an official intervention in our own nonprofit theory of change — right alongside consulting (one-to-one) and training (one-to-many).
Our field building flips the fundraising script, from last-mile comms to first-step strategy. At the systems level, we’re rewiring how nonprofits think about funding: you must be fundable and findable (brand) first. And at the individual level, we’re better equipping brand communications leaders within nonprofit organizations.
We do this work in four ways:
Fundable/Findable Bootcamp
Our self-paced, online course features 20 video lessons in a linear path. An editable workbook to document your thinking as you move through the lessons. Customizable, one-page blueprints for your theory of change, strategic plan, positioning strategy, and marketing communications. And real-world Mighty Ally case studies.
In Fundable/Findable Bootcamp, you’ll learn how to be fundable: show donors why you exist, what you do, who will do it, where you’re going, how to get there, and when it will be done. Then how to be findable: occupy a distinct space in the minds of your ideal funders, plus routinely communicate your brand promises to them.
Fundable & Findable: The Brand-New Way to Fix Your Nonprofit Fundraising
This breakthrough book will give you the confident understanding and the proven Fundable/Findable Framework to build a clear, compelling nonprofit brand that maximizes your funding and advances social justice. An Amazon best-seller.
Fundable & Findable will teach you 20 laws of being fundable, being findable, and getting funding. It features 33 illustrations by Michelle Benson, including a dozen tools and templates for you to use. Plus an epilogue from Ingrid Srinath.
Speaking engagements
More and more people are talking about our Fundable/Findable Framework. And we’re talking about it more and more too. Kevin L. Brown and Eve Wanjiru have given speeches at the India Fundraising Conference in Delhi, NextAfter’s NIO Summit in the States, the Amplify After School Symposium in South Africa, and the Afrotellers Festival.
The main topic of our talks? To get funding, be fundable and findable. Brand first, funding second. People are saying, “Kevin’s keynote was sensational” and “Eve’s insights played a significant role in the success of the event.”
Free digital content
The most accessible of all our field building efforts is the free, daily content posted by Kevin L. Brown on LinkedIn. Plus his weekly Substack newsletter, Fundable & Findable.
“Funders and nonprofits increasingly recognize that no single organization or strategy, regardless of how large or successful it may be, can solve a complex social challenge at scale. Enter a type of intermediary built to serve as a hub for spokes of advocacy and action, and roll all stakeholders toward a defined goal. Field builders.”
THE BRIDGESPAN GROUP IN STANFORD SOCIAL INNOVATION REVIEW
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Ready to get fundable and findable?
We engage three ways: consulting, training, and field building.