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Perspectives from a doer & donor catalyst.
Dig into our blog for free, practical advice to build your nonprofit or foundation brand — from the inside out.
We glean these insights through real-world engagements. Write our content with communications leaders and first-time CEOs in mind. And as a field builder, share our expertise widely to guide organizations on both sides of the grant.
The best story wins. Here’s how to write one.
A simple framework for feature story writingKEVIN L. BROWNIt’s not about the best idea or product or program or leader. It’s organizations with the ability to tell good stories that rise to the top.This truth, explained well by the Collaborative Fund, applies to any...
Six steps toward customer & beneficiary understanding.
Are you designing the bridge first, or thinking about the people who will cross it?KEVIN L. BROWNIn the spring of 1985, the world witnessed one of the greatest customer misunderstandings in history. It was New Coke.And this disastrous episode showed that if a...
Brand management in a crisis.
Learnings from the West Africa Ebola epidemic, and seven tips for your brandKEVIN L. BROWNSix years ago, the world stood on guard as a deadly virus raged. The Western African Ebola epidemic of 2013–2016 infected 29,000 people across Liberia, Guinea, Sierra Leone, and...
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MOLLY BURKE, CYCLE CONNECT