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Perspectives from a doer & donor catalyst.
Dig into our blog for free, practical advice to build your nonprofit or foundation brand — from the inside out.
We glean these insights through real-world engagements. Write our content with communications leaders and first-time CEOs in mind. And as a field builder, share our expertise widely to guide organizations on both sides of the grant.
Your mission needs a messenger.
Funders fund people they trust, not faceless logos. And when your personal platform reinforces your organization’s brand, visibility multiplies. Yet nonprofit leaders are trained to stay out of the spotlight. Learn why and how your own thought leadership is a fundraising strategy.
Diversified funding is a nonprofit nemesis.
Diversified fundraising helps you survive early on. But it’s not how you get big. If you want to grow significantly, you have to muster the courage to put all your eggs in one basket. Then engage all those eggs in that one basket. And meet the requirements of that primary funding source.
The power of problems.
When asked what you do, don’t actually start your pitch with what you do. Because a problem statement from your theory of change is the first, most powerful step in comms. People must understand the issue before caring about your mission. So hit them with the problem you solve, first.
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“Mighty Ally goes where no one else is willing, in support of partners and challenging ideas. They’re unicorns in their ability to perfectly blend facilitating, coaching, and direct implementing.”
MOLLY BURKE, CYCLE CONNECT