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Perspectives from a doer & donor catalyst.
Dig into our blog for free, practical advice to build your nonprofit or foundation brand — from the inside out.
We glean these insights through real-world engagements. Write our content with communications leaders and first-time CEOs in mind. And as a field builder, share our expertise widely to guide organizations on both sides of the grant.
The beginner’s guide to messaging & storytelling.
Social entrepreneurs are often incapable of explaining their work clearly. So we created a beginner’s guide to messaging and storytelling. What it is, why it matters, and how to create a platform. From elevator pitch to public narrative – see seven tools that drive clarity, confidence, and conversions.
Why your website strategy is missing the mark.
A website is the most critical comms channel for any social venture. But it’s commonly a disastrous afterthought. Remember 1-3-5-7-9 for the elements that matter most: one call-to-action, three audience goals, five sitemap pages, seven homepage sections, $9,000 maximum budget.
Visual identity: a simple but complete guide.
It’s OK for nonprofits to be sexy. Since the human brain processes images faster than text, a glance at your visuals tells your audience much. But we’ve come to believe organizations can’t look too slick in the social sector. Let’s correct the score. Design is thinking made visual.
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“Mighty Ally goes where no one else is willing, in support of partners and challenging ideas. They’re unicorns in their ability to perfectly blend facilitating, coaching, and direct implementing.”
MOLLY BURKE, CYCLE CONNECT