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Perspectives from a doer & donor catalyst.
Dig into our blog for free, practical advice to build your nonprofit or foundation brand — from the inside out.
We glean these insights through real-world engagements. Write our content with communications leaders and first-time CEOs in mind. And as a field builder, share our expertise widely to guide organizations on both sides of the grant.

Theory of change: be fundable.
The need, the work, and the results of your model — to maximize fundingKEVIN L. BROWNA theory of change is any nonprofit’s most important document. It’s critical to creating sustained impact and raising money alike. But developing one can be daunting; there’s no...

Strategic plan: be fundable.
Team, priorities, and rhythms — to maximize fundingKEVIN L. BROWNStrategic planning shouldn’t be so complicated. The discipline is a straightforward concept dating back to the ancient Greeks.The term strategy comes from the word strategos, which means general of the...

Positioning strategy: be findable.
Landscape, uniques, audiences, promises, and personality — to maximize fundingKATHLEEN SOUDERAll too often, nonprofits fail to clearly determine their positioning strategy. A process that, when nailed, can sharpen everything you do — from programs to fundraising.This...
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MOLLY BURKE, CYCLE CONNECT