Donors yawn at boring brands. So it’s not enough to have clear communications. You must also be compelling. Ten million nonprofits are vying for the same attention. The best way to stand out? A bold brand personality. Don’t know yours yet? Here’s a quiz to get you started.
Brand communications is like a ladder with 10 steps. The higher rungs help nonprofits (and foundations!) maximize their funding. Understand the 10 steps — from Beginner to Influencer. Then learn how to level up your comms. And boost your fundraising, rung by rung.
Nonprofit leaders have countless necessary priorities. But funding isn’t #1. Because brand is strategy; fundraising is execution. And a foundation’s most valuable asset is not its money. Instead, brand is the best investment. A contrarian point of view. So let us try to convince you.