AI tools for nonprofit brands.

AI tools for nonprofit brands.

73% of marketers now use generative artificial intelligence (AI). For resource-strapped nonprofits, AI promises to revolutionize how we build brands. But most leaders only know ChatGPT. So we curated the 40 best platforms for your brand, from design to marcom.

Brand first, funding second.

Brand first, funding second.

Nonprofit leaders have countless necessary priorities. But funding isn’t #1. Because brand is strategy; fundraising is execution. And a foundation’s most valuable asset is not its money. Instead, brand is the best investment. A contrarian point of view. So let us try to convince you.

Our new theory of change course on Acumen Academy.

Our new theory of change course on Acumen Academy.

Theory of Change for Brand Communications is an on-demand workshop based on our proprietary process. Led by Co-founder Evan Wanjiru. Developed for 1.2 million leaders in 193 countries. And free for you. Learn how to build a social venture brand from the inside out.

Theory of change: brand ambition.

Theory of change: brand ambition.

Theory of change: brand ambition. The need, the work, and the results of your model — to maximize funding KEVIN L. BROWN A theory of change is any social venture’s most important document. It’s critical to creating sustained impact and raising money alike. But...
Positioning strategy: brand approach.

Positioning strategy: brand approach.

Positioning strategy: brand approach. Landscape, uniques, audiences, promises, and personality — to maximize funding KATHLEEN SOUDER All too often, social ventures fail to clearly determine their positioning strategy. A process that, when nailed, can sharpen...