by Sarah Brown | May 17, 2024 | Featured
Donors yawn at boring brands. So it’s not enough to have clear communications. You must also be compelling. Ten million nonprofits are vying for the same attention. The best way to stand out? A bold brand personality. Don’t know yours yet? Here’s a quiz to get you started.
by Sarah Brown | Mar 22, 2024 | Featured
Brand communications is like a ladder with 10 steps. The higher rungs help nonprofits (and foundations!) maximize their funding. Understand the 10 steps — from Beginner to Influencer. Then learn how to level up your comms. And boost your fundraising, rung by rung.
by Sarah Brown | Apr 26, 2023 | Featured
Nonprofit leaders have countless necessary priorities. But funding isn’t #1. Because brand is strategy; fundraising is execution. And a foundation’s most valuable asset is not its money. Instead, brand is the best investment. A contrarian point of view. So let us try to convince you.
by Sarah Brown | Oct 10, 2021 | General
Theory of change: brand ambition. The need, the work, and the results of your model — to maximize funding KEVIN L. BROWN A theory of change is any social venture’s most important document. It’s critical to creating sustained impact and raising money alike. But...
by Sarah Brown | May 17, 2022 | General
Positioning strategy: brand approach. Landscape, uniques, audiences, promises, and personality — to maximize funding KATHLEEN SOUDER All too often, social ventures fail to clearly determine their positioning strategy. A process that, when nailed, can sharpen...