by Sarah Brown | Feb 20, 2023 | Featured
Theory of Change for Brand Communications is an on-demand workshop based on our proprietary process. Led by Co-founder Evan Wanjiru. Developed for 1.2 million leaders in 193 countries. And free for you. Learn how to build a social venture brand from the inside out.
by Sarah Brown | Aug 28, 2022 | Featured
When asked what you do, don’t actually start your pitch with what you do. Because a problem statement from your theory of change is the first, most powerful step in comms. People must understand the issue before caring about your mission. So hit them with the problem you solve, first.
by Sarah Brown | Apr 20, 2022 | Featured
Nonprofits and social enterprises must get better at pitching… if they want to get better at fundraising… so they can get better at creating impact. The Mighty Ally pitch deck format is based on story arc best practices and our years of brand-building experience. Five sections, that’s it.
by Sarah Brown | Oct 10, 2021 | GeneralTheory of change: brand ambition. The need, the work, and the results of your model — to drive income and impact KEVIN L. BROWN A theory of change is any social venture’s most important document. It’s critical to creating sustained impact and raising money alike. But...
by Sarah Brown | May 17, 2022 | GeneralPositioning strategy: brand approach. Landscape, uniques, audiences, promises, and personality — to drive income and impact KATHLEEN SOUDER All too often, social ventures fail to clearly determine their positioning strategy. A process that, when nailed, can sharpen...