Climb the brand comms ladder.

Climb the brand comms ladder.

Brand communications is like a ladder with 10 steps. The higher rungs help nonprofits (and foundations!) maximize their funding. Understand the 10 steps — from Beginner to Influencer. Then learn how to level up your comms. And boost your fundraising, rung by rung.

Craft a CSR pitch beyond funding.

Craft a CSR pitch beyond funding.

CSR should be about more than just donations. But too often, nonprofits focus on money alone. And miss out on valuable opportunities, expertise, and resources. Learn how to pitch private sector partners the right way with our guide to developing your shared value CSR pitch.

Brand first, funding second.

Brand first, funding second.

Nonprofit leaders have countless necessary priorities. But funding isn’t #1. Because brand is strategy; fundraising is execution. And a foundation’s most valuable asset is not its money. Instead, brand is the best investment. A contrarian point of view. So let us try to convince you.

Theory of change: brand ambition.

Theory of change: brand ambition.

Theory of change: brand ambition. The need, the work, and the results of your model — to maximize funding KEVIN L. BROWN A theory of change is any social venture’s most important document. It’s critical to creating sustained impact and raising money alike. But...
Positioning strategy: brand approach.

Positioning strategy: brand approach.

Positioning strategy: brand approach. Landscape, uniques, audiences, promises, and personality — to maximize funding KATHLEEN SOUDER All too often, social ventures fail to clearly determine their positioning strategy. A process that, when nailed, can sharpen...