Our new theory of change course on Acumen Academy.

Our new theory of change course on Acumen Academy.

Theory of Change for Brand Communications is an on-demand workshop based on our proprietary process. Led by Co-founder Evan Wanjiru. Developed for 1.2 million leaders in 193 countries. And free for you. Learn how to build a social venture brand from the inside out.

The power of problems.

The power of problems.

When asked what you do, don’t actually start your pitch with what you do. Because a problem statement from your theory of change is the first, most powerful step in comms. People must understand the issue before caring about your mission. So hit them with the problem you solve, first.

Pitch deck: it’s not as difficult as you think.

Pitch deck: it’s not as difficult as you think.

Nonprofits and social enterprises must get better at pitching… if they want to get better at fundraising… so they can get better at creating impact. The Mighty Ally pitch deck format is based on story arc best practices and our years of brand-building experience. Five sections, that’s it.

Theory of change: brand ambition.

Theory of change: brand ambition.

Theory of change: brand ambition. The need, the work, and the results of your model — to drive income and impact KEVIN L. BROWN A theory of change is any social venture’s most important document. It’s critical to creating sustained impact and raising money alike. But...
Positioning strategy: brand approach.

Positioning strategy: brand approach.

Positioning strategy: brand approach. Landscape, uniques, audiences, promises, and personality — to drive income and impact KATHLEEN SOUDER All too often, social ventures fail to clearly determine their positioning strategy. A process that, when nailed, can sharpen...