An inside-out brand: the Four A’s framework.

An inside-out brand: the Four A’s framework.

An inside-out brand: the Four A’s framework. Define your ambition, determine your approach, amplify your story, and align your organization – to drive income and impact KEVIN BROWN Only one in 1,000 social ventures will scale beyond a small business. Despite impactful...
Theory of change: brand ambition.

Theory of change: brand ambition.

Theory of change: brand ambition. The need, the work, and the results of your model – to drive income and impact KEVIN BROWN A theory of change is any social venture’s most important document. It’s critical to creating sustained impact and raising money alike. But...
Positioning strategy: brand approach.

Positioning strategy: brand approach.

Positioning strategy: brand approach. Landscape, uniques, audiences, promises, and personality – to drive income and impact KATHLEEN SOUDER All too often, social ventures fail to clearly determine their positioning strategy. A process that, when nailed, can sharpen...
Marketing communications: amplify your brand.

Marketing communications: amplify your brand.

Marketing communications: amplify your brand. Messaging and storytelling, visual identity, website strategy, channels, and corporate partnerships – to drive income and impact KATHLEEN SOUDER Hard work, intelligent products and programs, and extraordinary impact happen...
Strategic planning: align your brand.

Strategic planning: align your brand.

Strategic planning: align your brand. Team, priorities, and rhythms – to drive income and impact KEVIN BROWN Strategic planning shouldn’t be so complicated. The discipline is a straightforward concept dating back to the ancient Greeks. The term strategy comes from the...
The best story wins. Here’s how to write one.

The best story wins. Here’s how to write one.

The best story wins. Here's how to write one. A simple framework for feature story writing KEVIN BROWN It’s not about the best idea or product or program or leader. It’s organizations with the ability to tell good stories that rise to the top. This truth, explained...