Theory of change: brand ambition.
Theory of change: brand ambition. The need, the work, and the results of your model — to maximize funding KEVIN L. BROWN A theory of change is any social venture’s most important document. It’s critical to creating sustained impact and raising money alike. But...
Positioning strategy: brand approach.
Positioning strategy: brand approach. Landscape, uniques, audiences, promises, and personality — to maximize funding KATHLEEN SOUDER All too often, social ventures fail to clearly determine their positioning strategy. A process that, when nailed, can sharpen...
Marketing communications: amplify your brand.
Marketing communications: amplify your brand. Messaging and storytelling, visual identity, website strategy, channels, corporate partnerships and CSR — to maximize funding KATHLEEN SOUDER Hard work, intelligent products and programs, and extraordinary impact happen...
Strategic planning: align your brand.
Strategic planning: align your brand. Team, priorities, and rhythms — to maximize funding KEVIN L. BROWN Strategic planning shouldn’t be so complicated. The discipline is a straightforward concept dating back to the ancient Greeks. The term strategy comes from the...
Pitch deck: it’s not as difficult as you think.
Nonprofits and social enterprises must get better at pitching… if they want to get better at fundraising… so they can get better at creating impact. The Mighty Ally pitch deck format is based on story arc best practices and our years of brand-building experience. Five sections, that’s it.