Theory of change: brand ambition.
Theory of change: brand ambition. The need, the work, and the results of your model — to drive income and impact KEVIN L. BROWN A theory of change is any social venture’s most important document. It’s critical to creating sustained impact and raising money alike. But...
Positioning strategy: brand approach.
Positioning strategy: brand approach. Landscape, uniques, audiences, promises, and personality — to drive income and impact KATHLEEN SOUDER All too often, social ventures fail to clearly determine their positioning strategy. A process that, when nailed, can sharpen...
Marketing communications: amplify your brand.
Marketing communications: amplify your brand. Messaging and storytelling, visual identity, website strategy, channels, corporate partnerships and CSR — to drive income and impact KATHLEEN SOUDER Hard work, intelligent products and programs, and extraordinary impact...
Strategic planning: align your brand.
Strategic planning: align your brand. Team, priorities, and rhythms — to drive income and impact KEVIN L. BROWN Strategic planning shouldn’t be so complicated. The discipline is a straightforward concept dating back to the ancient Greeks. The term strategy comes from...
The beginner’s guide to messaging & storytelling.
Social entrepreneurs are often incapable of explaining their work clearly. So we created a beginner’s guide to messaging and storytelling. What it is, why it matters, and how to create a platform. From elevator pitch to public narrative – see seven tools that drive clarity, confidence, and conversions.