Funders fund people they trust, not faceless logos. And when your personal platform reinforces your organization’s brand, visibility multiplies. Yet nonprofit leaders are trained to stay out of the spotlight. Learn why and how your own thought leadership is a fundraising strategy.
Diversified fundraising helps you survive early on. But it’s not how you get big. If you want to grow significantly, you have to muster the courage to put all your eggs in one basket. Then engage all those eggs in that one basket. And meet the requirements of that primary funding source.
When asked what you do, don’t actually start your pitch with what you do. Because a problem statement from your theory of change is the first, most powerful step in comms. People must understand the issue before caring about your mission. So hit them with the problem you solve, first.
CSR should be about more than just donations. But too often, nonprofits focus on money alone. And miss out on valuable opportunities, expertise, and resources. Learn how to pitch private sector partners the right way with our guide to developing your shared value CSR pitch.
Complicated problems with complicated solutions don’t require complicated communications. Donors don’t want more words. Or longer fundraising comms. So get to the point to get the donor. Simple is proven, not theory. But what does this look like in practice? Here are nine tips.
Brand communications is like a ladder with 10 steps. The higher rungs help nonprofits (and foundations!) maximize their funding. Understand the 10 steps — from Beginner to Influencer. Then learn how to level up your comms. And boost your fundraising, rung by rung.