Speaking of fundable & findable.

Speaking of fundable & findable.

More and more people are talking about our Fundable/Findable Framework. And we’re talking about it more too. As demand for our expertise increases, public speaking has become part of our own theory of change — to scale this brand discipline in the social sector.

The beginner’s guide to messaging & storytelling.

The beginner’s guide to messaging & storytelling.

Social entrepreneurs are often incapable of explaining their work clearly. So we created a beginner’s guide to messaging and storytelling. What it is, why it matters, and how to create a platform. From elevator pitch to public narrative – see seven tools that drive clarity, confidence, and conversions.

Visual identity: a simple but complete guide.

Visual identity: a simple but complete guide.

It’s OK for nonprofits to be sexy. Since the human brain processes images faster than text, a glance at your visuals tells your audience much. But we’ve come to believe organizations can’t look too slick in the social sector. Let’s correct the score. Design is thinking made visual.

AI tools for nonprofit brands.

AI tools for nonprofit brands.

73% of marketers now use generative artificial intelligence (AI). For resource-strapped nonprofits, AI promises to revolutionize how we build brands. But most leaders only know ChatGPT. So we curated the 40 best platforms for your brand, from design to marcom.

Top 10 social posts of 2022.

Top 10 social posts of 2022.

Top 10 social posts of 2022. From decolonization to a Jeff Bezos comms trick, here’s our most popular LinkedIn content of the year KEVIN L. BROWN “Just write every day of your life,” says author Ray Bradbury. “Read intensely. Then see what happens.” So while the...
Our new theory of change course on Acumen Academy.

Our new theory of change course on Acumen Academy.

Theory of Change for Brand Communications is an on-demand workshop based on our proprietary process. Led by Co-founder Evan Wanjiru. Developed for 1.2 million leaders in 193 countries. And free for you. Learn how to build a social venture brand from the inside out.