by Sarah Brown | Mar 24, 2022 | General
A website is the most critical comms channel for any social venture. But it’s commonly a disastrous afterthought. Remember 1-3-5-7-9 for the elements that matter most: one call-to-action, three audience goals, five sitemap pages, seven homepage sections, $9,000 maximum budget.
by Sarah Brown | Sep 30, 2021 | General
The best story wins. Here’s how to write one. A simple framework for feature story writing KEVIN L. BROWN It’s not about the best idea or product or program or leader. It’s organizations with the ability to tell good stories that rise to the top. This truth, explained...
by Sarah Brown | Sep 30, 2021 | General
Focus to flourish: the secret ingredient for impact. How narrowing tightly helps nonprofits and foundations maximize funding KEVIN L. BROWN Orville Redenbacher spent his life perfecting popcorn. After being named The Popcorn King, making millions in sales, and...
by Sarah Brown | Sep 30, 2021 | General
How visionary is your vision statement? Avoid these six common mistakes KEVIN L. BROWN MLK had a dream. Gandhi inspired a nation. Ruth Bader Ginsburg pioneered for equality. Yaa Asantewaa led an Asante army against British colonizers. These social justice leaders had...
by Sarah Brown | Oct 11, 2021 | General
Setting KPIs that drive impact. Plus five rhythms to nail them KEVIN L. BROWN Here’s a two-question thought experiment. Do you know exactly what you should do today in order to achieve your grand vision a few decades from now? And would you know whether your...
by Sarah Brown | Oct 30, 2021 | General
The second (overlooked) side of communications: interpersonal. 10 best practices for speaking & listening KEVIN L. BROWN Marketing vs. interpersonal communications. Related disciplines, but one gets all the attention. Most nonprofits and social enterprises lack...
