Setting KPIs that drive impact. Plus five rhythms to nail them KEVIN L. BROWN Here’s a two-question thought experiment. Do you know exactly what you should do today in order to achieve your grand vision a few decades from now? And would you know whether your...
The second (overlooked) side of communications: interpersonal. 10 best practices for speaking & listening KEVIN L. BROWN Marketing vs. interpersonal communications. Related disciplines, but one gets all the attention. Most nonprofits and social enterprises lack...
Avoiding the painful pitfalls of annual planning. 10 DOs & DON’Ts for growth-stage social ventures KEVIN L. BROWN Fear, doubt, or exhilaration. The words ‘annual planning’ conjure up different emotions for different people this time of year. Those who fear...
Giving Tuesday: hype or help? 11 questions for your brand — with data! — before you jump in KEVIN L. BROWN Giving Tuesday has become a “global generosity movement unleashing the power of people and organizations to transform their communities and the world.” Since...
The quick guide to effective & easy proposals. A winning structure, positioning best practices & other pro tips for social ventures to improve close rates KEVIN L. BROWN A proposal is the single most critical tool in your sales or fundraising funnel. A pitch deck...
What is a brand? The quick history, modern definition, and collection of compelling quotes KEVIN L. BROWN All of us can name a favorite brand. Patagonia, Apple, and Nike are often favorites in the corporate world. Greenpeace, charity:water, and Equal...