Setting KPIs that drive impact.
Setting KPIs that drive impact. Plus five rhythms to nail them KEVIN L. BROWN Here’s a two-question thought experiment. Do you know exactly what you should do today in order to achieve your grand vision a few decades from now? And would you know whether your...
The second (overlooked) side of communications: interpersonal.
The second (overlooked) side of communications: interpersonal. 10 best practices for speaking & listening KEVIN L. BROWN Marketing vs. interpersonal communications. Related disciplines, but one gets all the attention. Most nonprofits and social enterprises lack...
Avoiding the painful pitfalls of annual planning.
Avoiding the painful pitfalls of annual planning. 10 DOs & DON’Ts for growth-stage social ventures KEVIN L. BROWN Fear, doubt, or exhilaration. The words ‘annual planning’ conjure up different emotions for different people this time of year. Those who fear...
Giving Tuesday: hype or help?
Giving Tuesday: hype or help? 11 questions for your brand — with data! — before you jump in KEVIN L. BROWN Giving Tuesday has become a “global generosity movement unleashing the power of people and organizations to transform their communities and the world.” Since...