What is a brand?
What is a brand? The quick history, modern definition, and collection of compelling quotes KEVIN L. BROWN All of us can name a favorite brand. Patagonia, Apple, and Nike are often favorites in the corporate world. Greenpeace, charity:water, and Equal...
Our new visual identity & character: the fighter Sage.
Our new visual identity & brand character: the fighter Sage. Elevated Mighty Ally branding for an evolved brand strategy KEVIN L. BROWN Welcome to the new Mighty Ally identity. An evolution, not a revolution. Where the mindful, connected Sage brand character unites...
Rebuilding stronger in a crisis.
Rebuilding stronger in a crisis. Five projects to strengthen your infrastructure for long-term stability and resilience KATHLEEN SOUDER Hopefully you’re among the lucky ones. Despite the struggles and shifts, you’ve weathered the initial pandemic shock. And you know...
Revenue ideas in a crisis.
Revenue ideas in a crisis. 20 ways to drive more sales, donations, and investment… without spending money KEVIN L. BROWN The social ventures we’ve been guiding in this crisis are in radically different places. Some with months of cash in the bank. Others on the brink...