What is a brand? The quick history, modern definition, and collection of compelling quotes KEVIN L. BROWN All of us can name a favorite brand. Patagonia, Apple, and Nike are often favorites in the corporate world. Greenpeace, charity:water, and Equal...
Our new visual identity & brand character: the fighter Sage. Elevated Mighty Ally branding for an evolved brand strategy KEVIN L. BROWN Welcome to the new Mighty Ally identity. An evolution, not a revolution. Where the mindful, connected Sage brand character unites...
Rebuilding stronger in a crisis. Five projects to strengthen your infrastructure for long-term stability and resilience KATHLEEN SOUDER Hopefully you’re among the lucky ones. Despite the struggles and shifts, you’ve weathered the initial pandemic shock. And you know...
Revenue ideas in a crisis. 20 ways to drive more sales, donations, and investment… without spending money KEVIN L. BROWN The social ventures we’ve been guiding in this crisis are in radically different places. Some with months of cash in the bank. Others on the brink...
Brand management in a crisis. Learnings from the West Africa Ebola epidemic, and seven tips for your brand KEVIN L. BROWN Six years ago, the world stood on guard as a deadly virus raged. The Western African Ebola epidemic of 2013–2016 infected 29,000 people across...
The curious case of the first-time CEO. A study of top executive leadership within 200+ growth-stage social ventures KEVIN L. BROWN What if we’re over-investing in individuals and underinvesting in leadership? And is there a chance the social sector is too focused on...