Brand management in a crisis.
Brand management in a crisis. Learnings from the West Africa Ebola epidemic, and seven tips for your brand KEVIN L. BROWN Six years ago, the world stood on guard as a deadly virus raged. The Western African Ebola epidemic of 2013–2016 infected 29,000 people across...
The curious case of the first-time CEO.
The curious case of the first-time CEO. A study of top executive leadership within 200+ growth-stage social ventures KEVIN L. BROWN What if we’re over-investing in individuals and underinvesting in leadership? And is there a chance the social sector is too focused on...
Seven effective leadership styles, plus one to avoid.
Seven effective leadership styles, plus one to avoid. Are you the dreamer, drummer, discusser, decider, director, delegator, or doer? KEVIN L. BROWN Pop quiz: what is the most crucial variable in shaping a bold brand? Leadership. A solid leadership team is the base of...
Why early-stage ventures can’t ignore brand building.
Why early-stage ventures can't ignore brand building. Laying strong brand roots to support future flourishing KATHLEEN SOUDER Next time you go outside, stand underneath a tree and look up. If the tree is healthy, you’ll see an expanse of foliage. A main trunk,...