What is a brand?
What is a brand? The quick history, modern definition, and collection of compelling quotes KEVIN L. BROWN All of us can name a favorite brand. Patagonia, Apple, and Nike are often favorites in the corporate world. Greenpeace, charity:water, and Equal...
Our new theory of change course on Acumen Academy.
Theory of Change for Brand Communications is an on-demand workshop based on our proprietary process. Led by Co-founder Evan Wanjiru. Developed for 1.2 million leaders in 193 countries. And free for you. Learn how to build a social venture brand from the inside out.
Our new visual identity & character: the fighter Sage.
Our new visual identity & brand character: the fighter Sage. Elevated Mighty Ally branding for an evolved brand strategy KEVIN L. BROWN Welcome to the new Mighty Ally identity. An evolution, not a revolution. Where the mindful, connected Sage brand character unites...
Charting our route to impact.
Charting our route to impact. The internal evidence & external validation behind Mighty Ally’s theory of change KEVIN L. BROWN Impact. A single word that appears countless times on any nonprofit or social enterprise website (like ours). A concept that dominates...