Marketing communications: amplify your brand.
Marketing communications: amplify your brand. Messaging and storytelling, visual identity, website strategy, channels, corporate partnerships and CSR — to maximize funding KATHLEEN SOUDER Hard work, intelligent products and programs, and extraordinary impact happen...
Strategic planning: align your brand.
Strategic planning: align your brand. Team, priorities, and rhythms — to maximize funding KEVIN L. BROWN Strategic planning shouldn’t be so complicated. The discipline is a straightforward concept dating back to the ancient Greeks. The term strategy comes from the...
Climb the brand comms ladder.
Brand communications is like a ladder with 10 steps. The higher rungs help nonprofits (and foundations!) maximize their funding. Understand the 10 steps — from Beginner to Influencer. Then learn how to level up your comms. And boost your fundraising, rung by rung.
Discover your brand personality.
Donors yawn at boring brands. So it’s not enough to have clear communications. You must also be compelling. Ten million nonprofits are vying for the same attention. The best way to stand out? A bold brand personality. Don’t know yours yet? Here’s a quiz to get you started.