Positioning strategy: be findable.
Positioning strategy: be findable. Landscape, uniques, audiences, promises, and personality — to maximize funding KATHLEEN SOUDER All too often, nonprofits fail to clearly determine their positioning strategy. A process that, when nailed, can sharpen everything you do...
Marketing communications: be findable.
Marketing communications: be findable. Messaging and storytelling, visual identity, website strategy, channels, corporate partnerships and CSR — to maximize funding KATHLEEN SOUDER Hard work, intelligent products and programs, and extraordinary impact happen daily in...
Fixing fundraising from the ground up.
We’ve guided bold brands in every corner of the world. Eight years. 340 partners. 51 countries. But we want to democratize these brand and funding resources. Make our Fundable/Findable Framework accessible to any nonprofit leader, anywhere. So they can fix their fundraising.
Climb the brand comms ladder.
Brand communications is like a ladder with 10 steps. The higher rungs help nonprofits (and foundations!) maximize their funding. Understand the 10 steps — from Beginner to Influencer. Then learn how to level up your comms. And boost your fundraising, rung by rung.