Positioning strategy: be findable.
Positioning strategy: be findable. Landscape, uniques, audiences, promises, and personality — to maximize funding KATHLEEN SOUDER All too often, nonprofits fail to clearly determine their positioning strategy. A process that, when nailed, can sharpen everything you do...
Marketing communications: be findable.
Marketing communications: be findable. Messaging and storytelling, visual identity, website strategy, channels, corporate partnerships and CSR — to maximize funding KATHLEEN SOUDER Hard work, intelligent products and programs, and extraordinary impact happen daily in...
Diversified funding is a nonprofit nemesis.
Diversified fundraising helps you survive early on. But it’s not how you get big. If you want to grow significantly, you have to muster the courage to put all your eggs in one basket. Then engage all those eggs in that one basket. And meet the requirements of that primary funding source.
The power of problems.
When asked what you do, don’t actually start your pitch with what you do. Because a problem statement from your theory of change is the first, most powerful step in comms. People must understand the issue before caring about your mission. So hit them with the problem you solve, first.