Strategic plan: be fundable.
Strategic plan: be fundable. Team, priorities, and rhythms — to maximize funding KEVIN L. BROWN Strategic planning shouldn’t be so complicated. The discipline is a straightforward concept dating back to the ancient Greeks. The term strategy comes from the word...
Positioning strategy: be findable.
Positioning strategy: be findable. Landscape, uniques, audiences, promises, and personality — to maximize funding KATHLEEN SOUDER All too often, nonprofits fail to clearly determine their positioning strategy. A process that, when nailed, can sharpen everything you do...
Marketing communications: be findable.
Marketing communications: be findable. Messaging and storytelling, visual identity, website strategy, channels, corporate partnerships and CSR — to maximize funding KATHLEEN SOUDER Hard work, intelligent products and programs, and extraordinary impact happen daily in...
Climb the brand comms ladder.
Brand communications is like a ladder with 10 steps. The higher rungs help nonprofits (and foundations!) maximize their funding. Understand the 10 steps — from Beginner to Influencer. Then learn how to level up your comms. And boost your fundraising, rung by rung.