Positioning strategy: be findable.
Positioning strategy: be findable. Landscape, uniques, audiences, promises, and personality — to maximize funding KATHLEEN SOUDER All too often, nonprofits fail to clearly determine their positioning strategy. A process that, when nailed, can sharpen everything you do...
Marketing communications: be findable.
Marketing communications: be findable. Messaging and storytelling, visual identity, website strategy, channels, corporate partnerships and CSR — to maximize funding KATHLEEN SOUDER Hard work, intelligent products and programs, and extraordinary impact happen daily in...
Climb the brand comms ladder.
Brand communications is like a ladder with 10 steps. The higher rungs help nonprofits (and foundations!) maximize their funding. Understand the 10 steps — from Beginner to Influencer. Then learn how to level up your comms. And boost your fundraising, rung by rung.
Discover your brand personality.
Donors yawn at boring brands. So it’s not enough to have clear communications. You must also be compelling. Ten million nonprofits are vying for the same attention. The best way to stand out? A bold brand personality. Don’t know yours yet? Here’s a quiz to get you started.