Visual identity: a simple but complete guide.

Visual identity: a simple but complete guide.

It’s OK for nonprofits to be sexy. Since the human brain processes images faster than text, a glance at your visuals tells your audience much. But we’ve come to believe organizations can’t look too slick in the social sector. Let’s correct the score. Design is thinking made visual.

AI tools for nonprofit brands.

AI tools for nonprofit brands.

73% of marketers now use generative artificial intelligence (AI). For resource-strapped nonprofits, AI promises to revolutionize how we build brands. But most leaders only know ChatGPT. So we curated the 40 best platforms for your brand, from design to marcom.

Our new theory of change course on Acumen Academy.

Our new theory of change course on Acumen Academy.

Theory of Change for Brand Communications is an on-demand workshop based on our proprietary process. Led by Co-founder Evan Wanjiru. Developed for 1.2 million leaders in 193 countries. And free for you. Learn how to build a social venture brand from the inside out.

Why your website strategy is missing the mark.

Why your website strategy is missing the mark.

A website is the most critical comms channel for any social venture. But it’s commonly a disastrous afterthought. Remember 1-3-5-7-9 for the elements that matter most: one call-to-action, three audience goals, five sitemap pages, seven homepage sections, $9,000 maximum budget.

The best story wins. Here’s how to write one.

The best story wins. Here’s how to write one.

The best story wins. Here’s how to write one. A simple framework for feature story writing KEVIN L. BROWN It’s not about the best idea or product or program or leader. It’s organizations with the ability to tell good stories that rise to the top. This truth, explained...