A website is the most critical comms channel for any social venture. But it’s commonly a disastrous afterthought. Remember 1-3-5-7-9 for the elements that matter most: one call-to-action, three audience goals, five sitemap pages, seven homepage sections, $9,000 maximum budget.
It’s OK for nonprofits to be sexy. Since the human brain processes images faster than text, a glance at your visuals tells your audience much. But we’ve come to believe organizations can’t look too slick in the social sector. Let’s correct the score. Design is thinking made visual.
Donors yawn at boring brands. So it’s not enough to have clear communications. You must also be compelling. Ten million nonprofits are vying for the same attention. The best way to stand out? A bold brand personality. Don’t know yours yet? Here’s a quiz to get you started.
