Four steps on the path towards shared value.

Four steps on the path towards shared value.

Four steps on the path towards shared value. How to prime your company to find profit in purpose KATHLEEN SOUDER Shared value. This phrase directly challenges the definition of a for-profit corporation. Because, shared value occurs when a business measures success by...
Building an impact model that drives income.

Building an impact model that drives income.

Building an impact model that drives income. Replay from the Acumen Academy Build Conference 2021 KEVIN L. BROWN Acumen Academy is the world’s school for social change — a global community of over 450,000 learners and doers with a burning desire to change the...
The best movies about nonprofits on Netflix.

The best movies about nonprofits on Netflix.

The best movies about nonprofits on Netflix. Inspirational films that feature organizations fighting for social change KEVIN L. BROWN My wife and I have a weekend tradition we jokingly call Super Soul Sunday. Before each workweek begins, on Sunday night we watch a...
Giving Tuesday: hype or help?

Giving Tuesday: hype or help?

Giving Tuesday: hype or help? 11 questions for your brand — with data! — before you jump in KEVIN L. BROWN Giving Tuesday has become a “global generosity movement unleashing the power of people and organizations to transform their communities and the world.” Since...
What is a brand?

What is a brand?

What is a brand? The quick history, modern definition, and collection of compelling quotes     KEVIN L. BROWN All of us can name a favorite brand. Patagonia, Apple, and Nike are often favorites in the corporate world. Greenpeace, charity:water, and Equal...