Six steps toward customer & beneficiary understanding.

Six steps toward customer & beneficiary understanding.

Six steps toward customer & beneficiary understanding. Are you designing the bridge first, or thinking about the people who will cross it? KEVIN L. BROWN In the spring of 1985, the world witnessed one of the greatest customer misunderstandings in history. It was New...
The 2020 Social Venture Brand Awards.

The 2020 Social Venture Brand Awards.

The 2020 Social Venture Brand Awards. Honoring the best nonprofit & social enterprise brands of the past year KEVIN L. BROWN There are countless awards to honor social venture innovation and impact — from Skoll to Schwab. But even with impactful products and...
The best movies about nonprofits on Netflix.

The best movies about nonprofits on Netflix.

The best movies about nonprofits on Netflix. Inspirational films that feature organizations fighting for social change KEVIN L. BROWN My wife and I have a weekend tradition we jokingly call Super Soul Sunday. Before each workweek begins, on Sunday night we watch a...
Four steps on the path towards shared value.

Four steps on the path towards shared value.

Four steps on the path towards shared value. How to prime your company to find profit in purpose KATHLEEN SOUDER Shared value. This phrase directly challenges the definition of a for-profit corporation. Because, shared value occurs when a business measures success by...
Fighting to meet basic human needs.

Fighting to meet basic human needs.

Fighting to meet basic human needs. Six UN Global Goals & six mighty changemakers KEVIN L. BROWN The only thing more overwhelming than the amount of human suffering on this planet is the amount of awe-inspiring work being done by those on the frontlines of social...