by Sarah Brown | Sep 30, 2021 | General
The best story wins. Here’s how to write one. A simple framework for feature story writing KEVIN L. BROWN It’s not about the best idea or product or program or leader. It’s organizations with the ability to tell good stories that rise to the top. This truth, explained...
by Sarah Brown | Oct 11, 2021 | General
Six steps toward customer & beneficiary understanding. Are you designing the bridge first, or thinking about the people who will cross it? KEVIN L. BROWN In the spring of 1985, the world witnessed one of the greatest customer misunderstandings in history. It was New...
by Sarah Brown | Oct 10, 2021 | General
Brand management in a crisis. Learnings from the West Africa Ebola epidemic, and seven tips for your brand KEVIN L. BROWN Six years ago, the world stood on guard as a deadly virus raged. The Western African Ebola epidemic of 2013–2016 infected 29,000 people across...
by Sarah Brown | Oct 10, 2021 | General
Revenue ideas in a crisis. 20 ways to drive more sales, donations, and investment… without spending money KEVIN L. BROWN The social ventures we’ve been guiding in this crisis are in radically different places. Some with months of cash in the bank. Others on the brink...
by Sarah Brown | Oct 1, 2021 | General
Rebuilding stronger in a crisis. Five projects to strengthen your infrastructure for long-term stability and resilience KATHLEEN SOUDER Hopefully you’re among the lucky ones. Despite the struggles and shifts, you’ve weathered the initial pandemic shock. And you know...
