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Insights from a doer & donor catalyst.
Dig into our blog for free, practical advice to build your nonprofit or foundation brand — from the inside out.
We glean these insights through real-world engagements. Write our content with communications leaders and first-time CEOs in mind. And as a field builder, share our expertise widely to guide organizations on both sides of the grant.
![MIGHTY ALLY founding partner Eve Wanjiru leading a live theory of change workshop to a room full of African nonprofit leaders.](https://mightyally.org/wp-content/uploads/2024/07/one-sentence-theory-of-change-MIGHTY-ALLY-blog.jpg)
The one-sentence theory of change.
A confused mind never funds. And the most common donor grievance we hear (by far) is that they can’t understand what you actually do. So here’s a formula to help. A simple, six-piece format to clarify and summarize your theory of change in a single sentence.
![Image of a ladder placed against a wall, with the top rung reaching the center of a target.](https://mightyally.org/wp-content/uploads/2024/02/brand-laddering-MIGHTY-ALLY-blog.jpg)
Climb the brand comms ladder.
Brand communications is like a ladder with 10 steps. The higher rungs help nonprofits (and foundations!) maximize their funding. Understand the 10 steps — from Beginner to Influencer. Then learn how to level up your comms. And boost your fundraising, rung by rung.
![Mighty Ally brand first, funding second](https://mightyally.org/wp-content/uploads/2023/04/brand-first-funding-second-MIGHTY-ALLY-blog.png)
Brand first, funding second.
Nonprofit leaders have countless necessary priorities. But funding isn’t #1. Because brand is strategy; fundraising is execution. And a foundation’s most valuable asset is not its money. Instead, brand is the best investment. A contrarian point of view. So let us try to convince you.
![MIGHTY ALLY founding partner Eve Wanjiru leading a live theory of change workshop to a room full of African nonprofit leaders.](https://mightyally.org/wp-content/uploads/2024/07/one-sentence-theory-of-change-MIGHTY-ALLY-blog.jpg)
The one-sentence theory of change.
A confused mind never funds. And the most common donor grievance we hear (by far) is that they can’t understand what you actually do. So here’s a formula to help. A simple, six-piece format to clarify and summarize your theory of change in a single sentence.
![Image of a ladder placed against a wall, with the top rung reaching the center of a target.](https://mightyally.org/wp-content/uploads/2024/02/brand-laddering-MIGHTY-ALLY-blog.jpg)
Climb the brand comms ladder.
Brand communications is like a ladder with 10 steps. The higher rungs help nonprofits (and foundations!) maximize their funding. Understand the 10 steps — from Beginner to Influencer. Then learn how to level up your comms. And boost your fundraising, rung by rung.
![Mighty Ally brand first, funding second](https://mightyally.org/wp-content/uploads/2023/04/brand-first-funding-second-MIGHTY-ALLY-blog.png)
Brand first, funding second.
Nonprofit leaders have countless necessary priorities. But funding isn’t #1. Because brand is strategy; fundraising is execution. And a foundation’s most valuable asset is not its money. Instead, brand is the best investment. A contrarian point of view. So let us try to convince you.
“Mighty Ally goes where no one else is willing, in support of partners and challenging ideas. They’re unicorns in their ability to perfectly blend facilitating, coaching, and direct implementing.”
MOLLY BURKE, CYCLE CONNECT